Purva Mayekar
Professional Summary
Marketing has always been the perfect mix of my interests—creativity, problem-solving, and learning about what makes people tick. After earning my bachelor’s degree in Mass Media with a focus on Advertising, I knew I wanted to take my skills to the next level. That’s when I decided to dive into Humber College’s Postgraduate Certificate in Advertising, specializing in both Account Management and Media Management.
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Throughout my academic and internships journey, I’ve been fortunate enough to gain hands-on experience through internships at Narat.inc and Agency 09. It’s here that I not only developed my media planning and client management skills but also learned to harness the power of data and analytics in driving campaign success.
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Currently, I’m wrapping up my studies in Account Management, with a solid foundation in client communication and creative strategy. From learning how to think strategically and understand consumer psychology to exploring cross-platform campaign management, I’ve built a strong skill set that’s ready to tackle any challenge.
Professional Experience
Digital Marketing Intern, Narat.inc (June 2024 – Aug 2024)
I’m collaborating with travel industry leaders to improve email marketing, boosting response rates by 5%. Not only that, but I also ramped up influencer outreach by 3%, and optimized low-budget Meta Ads that reached 4K people daily.
Digital Marketing Intern, Agency 09 (Feb 2023 – Aug 2023)
I took the lead on influencer marketing, working with over 100 influencers to increase brand visibility by 30% and engagement by 25%. Plus, I executed multiple events and managed social media ads across five platforms, raising brand awareness by 35%
Performance Marketing Intern,
Howl Digital (Jul 2022 – Oct 2022)
I developed and executed performance marketing strategies that increased lead generation by 25%. Managing ad budgets and optimizing campaign strategies based on real-time data was an eye-opening experience that honed my ability to work efficiently and creatively.
Digital Marketing Intern, Zedex Info PVT LTD (Feb 2022 – May 2022)
My first real experience into the digital marketing world, where I supported social media campaigns by researching industry trends and analyzing competitor strategies. This internship laid the foundation for my career by giving me hands-on exposure to content creation and online reputation management.
The marketing landscape is always changing, and I’m ready to adapt. My ability to think strategically helps me pivot and come up with fresh ideas that keep campaigns ahead of the curve.
SKILLS
Creative Strategy & Campaign Management
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I love crafting strategies that spark engagement and drive results. From media planning to campaign execution, I’ve got the creativity to make ideas come alive and the data-driven approach to make them effective.
Digital Marketing & Analytics
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Data tells a story, and I’m all about finding it. Whether it’s optimizing ads or analyzing metrics, I use tools like Google Analytics and Google Trends to ensure campaigns hit their mark.
Social Media Management & Influencer Marketing
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Connecting with audiences on social media? Count me in! I’ve managed campaigns across multiple platforms, collaborated with influencers to elevate brand visibility, and know how to get brands noticed in the digital space.
Client Relationship Management (CRM)
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Building strong relationships with clients is key to success. I’ve honed my skills in managing client expectations, understanding their needs, and delivering exceptional results that exceed their goals.
Research & Market Analysis
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I don’t just solve problems—I dig deep into the why’s and how’s. Whether it’s competitor analysis, consumer behavior research, or trend spotting, I use data to guide creative decisions and shape strategies.
Communication & Presentation
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Whether presenting to a client or collaborating with a team, I communicate ideas clearly and confidently. I’ve developed strong presentation skills that help me convey complex strategies in an engaging way.